Cotswold Downs Estate | Technically Speaking

Being a better lag putter takes the pressure off your approach. But lie angle and arc must be taken into consideration

21/10/2024

This aspect of wedge design could help you make effortlessly clean impact.

14/10/2024

When you’re trying to hit accurate iron shots more easily and more often, you need to have a look at your lie angle.

07/10/2024

There’s many ways to remove the frustrations caused by your worst misses. There’s a way to tighten your dispersion pattern.

15/07/2024

Learn more

Don’t believe the myths. You can demand more from your golf equipment.

09/07/2024

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What if there was a way for less experienced golfers to get closer to perfection more often?

02/07/2024

Learn more

You don’t have to limit yourself to #7 iron or less.

24/06/2024

Knowing the answer to this will save you shots, and shocks.

03/06/2024

One of the quickest ways to drop shots off your scorecard is to take less putts.

24/01/2024

Even as we age, working on mobility and rotational strength will translate into swing speed.

17/01/2024

Don’t start the new year without a “grip check”.

10/01/2024

Get the fundamentals right BEFORE you start investing in equipment solutions.

03/01/2024

Give yourself the gift of straighter drives and more fairways found from the tee.

08/11/2023

If you’re chasing more distance, you need to pay attention to your ideal spin rate.

02/10/2023

Your shaft material plays a critical role on your journey to ball-striking consistency.

18/09/2023

Game a shaft that combines speed and stability to level-up your ball-striking.

11/09/2023

Your shaft kick-points influence your launch angle and ball-striking quality!

04/09/2023

The right shaft flex helps you optimise your launch conditions and flex on the competition.

28/08/2023

To get the best out of your swing, we need to match it up with a shaft that’s right for you.

21/08/2023

Find more wedge play consistency by gaming clubs that promote ball-first contact.

21/08/2023

Shifting your low point can help us take your iron play to new heights!

14/08/2023

With a positive angle of attack and a low point that’s behind the ball, your driving will be on the up and up!

07/08/2023

Gaming equipment that reliably delivers the ideal low point for each club delivers greater ball-striking consistency.

31/07/2023

We’ll teach you about low point and how to optimise it so you can optimise your ball-striking and maximise enjoyment!

24/07/2023

A single degree of lie angle could be the difference between hitting the green or disappearing into the bunker.

24/07/2023

More distance is all about generating just the right amount of spin.

17/07/2023

Confidently square your face at impact and go flag hunting!

10/07/2023

Quality contact is at the centre of every long drive and golden tee-shot moment.

03/07/2023

Putting with the correct lie angle makes it a lot easier for you to stroke your putts down their intended target line.

19/06/2023

Is your putter weighing you down? Find the right putter head for your stroke and drain more putts.

12/06/2023

Putting precision starts with a putter length that complements your physical stature.

05/06/2023

Increase your putting consistency with a putter that complements your putting stroke.

29/05/2023

Face angle at impact is one of the most influential factors to your accuracy off the tee.

22/05/2023

Trusting your driver face to square at impact is key to finding more fairways.

15/05/2023

Playing with correct lie angles will help you unleash your full distance potential.

08/05/2023

Once we’ve found your ideal iron lie angle you’ll enjoy sharper accuracy and find more greens.

01/05/2023

This is where lie angle becomes especially important.

24/04/2023

Sometimes it’s not your swing that’s causing your slice.

17/04/2023

A single degree of lie angle can be the difference between a birdie opportunity and a pressure par putt.

10/04/2023

Get your lie angle right and you’re better positioned to enjoy your entire iron set.

03/04/2023

Once we’ve found and fitted you with the right putter, you’ll find more joy on the greens.

27/03/2023

Make sure your wedges are giving you all the spin and control possible so you can have more fun and shave more shots.

20/03/2023

Play a golf ball that performs just as you want it to, so you can tee up with confidence.

13/03/2023

Consistent strikes may be a quick and easy re-grip away.

06/03/2023

Playing with the correct lie angle makes it easier for you to take full advantage of clear scoring opportunities.

27/02/2023

We need to make sure you’re playing with a shaft that’s making it easier for you to square the face at impact.

24/01/2023

Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are preventing you from hitting longer drives.

17/01/2023

Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are preventing you from hitting longer drives.

17/01/2023

The right centre of gravity for you makes it easier to hit drives that fly further than you ever thought possible.

08/01/2023

A driver shaft with the right weight can help you unlock extra metres.

03/01/2023

The real reason for missing greens could have less to do with club selection, and more to do with club fitting.

23/11/2022

A more satisfying playing experience could be one fitting away.

16/11/2022

There’s no such thing as “not good enough” for a fitting. This is a gift that’s available to all golfers.

02/11/2022

With the right clubs, fitted for you, we can launch your game to the next level.

24/10/2022

Is your launch angle helping or hindering your distance?

17/10/2022

Get fitted for a set of irons that take your approach play to new heights.

10/10/2022

Increase your ball speed, smash it further than ever and enjoy data-driven delight.

03/10/2022

Now you have it, don’t waste it.

26/07/2022

Play a ball with a cover that complements your game.

25/07/2022

Front to back, sweet to fat.

19/07/2022

Find your ball compression sweet spot to take your game further than ever.

18/07/2022

Feelings matter as much as the result.

12/07/2022

Beneath the layers lies a ball that performs just how you want it to.

11/07/2022

The answer seems obvious.

05/07/2022

Dimple-count affects ball flight. Count on a ball that’ll raise your game.

04/07/2022

Small fitting adjustments can make a big difference to your playing experience and performance.

01/06/2022

More distance. More fun. Lower scores. You can have it all!

23/05/2022

There’s a reason someone has ground it out for you.

23/05/2022

What if it is the tools that should be blamed?

16/05/2022

Bad swings happen. With the right equipment, all is forgiven!

16/05/2022

Banish those thoughts of inferiority - you’re good enough!

09/05/2022

Does your short game lack bite?

09/05/2022

Keen to put a new driver in the bag? Make it a painless process.

02/05/2022

Some challenges for your fuller wedge shots?

02/05/2022

Hybrids offer an easier way to cover longer distances, but should you replace your long irons?

25/04/2022

Most shots hit during a round are inside 100 metres, filling any gaps in your set from this distance will make scoring a lot easier.

18/04/2022

Do you struggle with the gap between your #5-iron and #3-wood? Here are two great options to fill that gap.

11/04/2022

By approaching your set of clubs as a group of distances we can help you fill any distance gaps.

03/04/2022

Experience more exhilarating moments on the greens by playing with equipment that fits you.

27/03/2022

The vertical gear effect produced by this face strike location is a real distance killer.

22/03/2022

Your club face strike pattern could be the key to us removing the hook shot from your game.

15/03/2022

If a stubborn slice is ruining your experience, we need to assess whether horizontal gear effect is the cause.

08/03/2022

The “gear effect” could make a 20-metre difference to your drives.

01/03/2022

Take our putting benchmark challenges and find out.

22/12/2021

Going the distance off the tee is important, but going the distance on the green is essential.

15/12/2021

No more surprise misses. Here’s where squaring the face at impact is especially important.

08/12/2021

The smallest club in your bag can have the biggest impact on your game.

01/12/2021

While loft impacts your launch angle and distance, there’s more to it than just the degrees of loft on your club.

24/08/2021

When it comes to getting you further down the fairway, there are a number of areas we can exploit.

17/08/2021

Larger hitting zones are making it easier to increase your smash factor. Find out why that matters for distance.

10/08/2021

There’s a way to improve your control around the greens without changing your swing or setup.

09/08/2021

While longer drives can shorten your approach and improve your playing experience, being on the fairway is just as – if not more – important.

03/08/2021

The correct lie angle is important for all your clubs, but it’s critical for your higher-lofted scoring clubs.

02/08/2021

From anywhere inside 100 metres, there’s a wide variety of potential shots to play. Are your wedges giving you all the options available?

26/07/2021

The numbers on the sole of your wedges don’t tell the full story.

19/07/2021

Isaac Newton allegedly lay about under a tree. We invest in balancing the physics of four factors for you.

13/07/2021

Learn more

Not reaching 200 metres?

Do you know how difficult golf is, if off the tee you’re barely reaching 200 metres? You do?

05/07/2021

Golfers swinging under 85 mph with their driver should please come and see us.

29/06/2021

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Here are some simple exercises to bring home an understanding of what impacts feel, rhythm, and speed.

22/06/2021

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Why shaft matters

Get your shaft weight right and timing could come easier.

23/05/2021

Here is one of the great truths ignored by too many.

17/05/2021

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What really matters

There’s something more important to distance than clubhead speed.

16/05/2021

A shorter shaft could make it easier for you to square the clubhead.

09/05/2021

A fitting decision that could transform your tee shots.

02/05/2021

If you often fall short of the distance you know you’re capable of, the problem could be the piece of graphite between your hands and your clubhead.

25/04/2021

You set up perfectly and pulled off a great swing, yet you still pushed it and missed the green. The problem could be your iron.

18/04/2021

Many golfers are losing distance off the tee without even realising it. Are you one of them?

11/04/2021

Once we check off these three items on your fitting checklist, you’ll be hitting better iron shots and finding more greens.

21/03/2021

Playing with the latest iron technology is only the first step to hitting better approach shots. There are other important steps we need to take.

14/03/2021

With so many iron fitting options available, it may seem impossible to find your perfect match. But we are here to show you that it's possible. That golf can be easier.

07/03/2021

By making sense of these two crucial fitting components, we’ll sort through the options and find your perfect iron setup.

28/02/2021

Finding the fairway from the tee box is about fine margins at impact with your driver.

25/01/2021

Once we know the answer to these questions, you’ll have the perfect distance package.

24/01/2021

Backspin generates lift for your golf ball, but how much is too much for you?

18/01/2021

Which of these two golfers do you think drives the ball longer and more accurately?

17/01/2021

It is possible to drive the ball further without increasing your swing speed.

11/01/2021

This small driver improvement can help you take a shorter club on your approach.

10/01/2021

Looking for a 250 metre+ tee shot with an average swing speed? Launching it higher will help. But how much higher?

04/01/2021

This fitting component could be the foundation for making your golfing New Year resolutions a reality.

03/01/2021

We want to help you hit more good shots. You’ll enjoy the feeling of solid contact more often.

21/12/2020

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No excuse

Where should your priority be when you think about ‘distance gapping’?

21/12/2020

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Don’t go faster

In fact, we would rather you went a little slower and tried to emulate the LPGA Tour. Your experience would be so much better.

21/12/2020

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Don’t change speed

What if we could add 41 extra metres to your tee shot without you swinging the slightest bit harder?

14/12/2020

Is the fairway dead?

We keep reading that the fairway wood is dead, but it's not even a relevant debate.

13/12/2020

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Everyone is different

If you think that over a 1,000 variations of any single golf club is a lot; how many variations of a golfer are there?

13/12/2020

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Think again

Hybrids emerged at another time when a #5 iron wasn’t a #3 iron in disguise.

07/12/2020

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What is Hale Irwin taking?

We can all see the impact of age on tee shot performance. It can be dramatic. Yet Hale Irwin’s statistics are startling. Why?

07/12/2020

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It’s difficult enough

Hitting at a small target from a distance is already difficult enough. It could be easier with no effort.

06/12/2020

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Surprising data

Several studies around the world by different organisations have produced some startling tee-shot performance data.

30/11/2020

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The best thoughts

Do you think or believe that you’re worth it?

30/11/2020

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It’s a lie

Why do they mislead us? Why not have a ‘truth’?

29/11/2020

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Another factor

It’s not just the loft and centre of gravity that impact your launch angle.

23/11/2020

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What do you most need?

Four models of a driver can all create different launch angles.

16/11/2020

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It works for you?

The laws of physics demand that we make sure the launch angle and spin rate of your golf ball maximise the return from your ball speed.

08/11/2020

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You’re an individual

There is nowhere that your DNA is more apparent than on the tee box.

02/11/2020

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Find YOUR flex

One manufacturer’s ‘stiff flex’ shaft is another manufacturer’s ‘regular flex’ shaft. So how do you know which is right for you?

26/10/2020

Even when lofts are equal, CoG has a big impact on the type of ball flight you’re getting.

19/10/2020

With so many iron loft options now available, you need some direction before making a selection.

12/10/2020

There are big iron loft differences between manufacturers. That has implications for your game.

05/10/2020

Hitting good wedge shots without making perfect contact is possible. But there’s a catch.

24/08/2020

The 50-foot Challenge is a great way to see if your putting stroke and your putter are working together well.

23/08/2020

Are you making half of your round more difficult than it should be?

17/08/2020

You might have too little dynamic loft in your putting stroke.

16/08/2020

You want to be able to play every type of wedge shot with full control.

10/08/2020

Too much putting loft makes consistently getting the ball to the hole more difficult than it should be.

09/08/2020

So much about playing better golf and having more fun depends on this zone.

03/08/2020

It’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.

02/08/2020

There are certain aspects of your club setup that can be easily changed to improve your golf.

27/07/2020

Smash Factor, a measure of energy transfer, is a big part of how far you hit the ball.

21/06/2020

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The biggest carry factors

These two things that have a massive impact on your distance.

14/06/2020

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Go the distance

What clubhead speed has to do with it.

08/06/2020

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Fewer near misses on the green

Face angle could be the difference between holing that 10-foot putt, or just slipping past.

01/06/2020

The trio of impact factors that help you go the full distance.

31/05/2020

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Why finding your one is so important

The right setup will help you experience more magical moments on the course.

27/04/2020

Your wedges could be the reason your handicap isn’t lower.

20/04/2020

Where you make impact with the golf ball has a massive impact on distance and ball flight consistency.

13/04/2020

When you’re facing at least 9 scramble situations per round, you need sharp grooves.

13/04/2020

Distance control with your wedges shouldn’t be a guessing game.

06/04/2020

Sharp wedge grooves can be the difference between a 14-foot putt and a tap in.

30/03/2020

Get your lie angle right, and you’re better positioned to enjoy your entire iron set.

29/03/2020

This is where the lie angle becomes especially important.

23/03/2020

Sometimes it’s not your swing that’s causing your slice.

16/03/2020

A single degree of lie angle can be the difference between a birdie opportunity and a pressure par putt.

08/03/2020

Get your lie angle right, and you’re better positioned to enjoy your entire iron set.

01/03/2020

A zone that’s more important than your driver’s hitting zone.

24/02/2020

Two simple setup mishaps that can lead to wasted metres.

17/02/2020

How fast you swing is less important than how you transfer that speed into contact on the club face.

10/02/2020

1mph of ball speed adds 2 metres of distance. And a lot can happen in 2 metres.

03/02/2020

Whatever your age, easier seems more logical.

20/01/2020

Your mind, manufacturer’s technology, our fitting; what a combination.

13/01/2020

The wisdom of age combined with the technology of now is an amazing mix.

06/01/2020

When you arrive at a golf club rank 1, 2, and 3 what’s most important to you

09/12/2019

View the questions

Why do you play golf?

Everyone is different and everyone balances the different reasons to play the game. How do you balance them?

26/11/2019

View the questions

No more trade-offs

Feel and forgiveness come together in the new Cleveland CBX 2 Wedge.

18/11/2019

Learn more

Pick your spot.
Play the shot.

Shot placement is a lot easier with the new Cleveland CBX 2 Wedge.

11/11/2019

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Face any short game challenge

The new Cleveland CBX 2 Wedge has a grind for every situation.

04/11/2019

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You’ve come this far,
now get closer

The new Cleveland CBX 2 Wedge is all about forgiveness.

28/10/2019

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Get Fitted:
Find your ONE

There is a way to gain confidence, add certainty, and make more magic on the course.

21/10/2019

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Get Fitted:
Add certainty

Golf is random enough at times, so here’s a reminder of how to add certainty.

14/10/2019

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Get Fitted: Gain Confidence

You’re doing so much more than buying a new set of irons. How much better is it standing over the ball with confidence?

30/09/2019

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Will it hold?

There are many aspects to a Fitting for better approach shots. Distance and accuracy are obvious. Stopping power is another.

23/09/2019

We fit you to make it easier to make square contact. But when you don’t we can still help.

16/09/2019

Club makers believe that most golfers experience a breakdown in consistency at 37 inches.

09/09/2019

First, start with the result you want. If its more magical moments, we have the answer.

02/09/2019

Too many golfers think that a fitting is for the very best players.

28/08/2019

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Better players not exempted

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.

18/08/2019

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Better players not exempted

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.

11/08/2019

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Attack angles

While we’re all looking at new Drivers to add distance, a small adjustment in how you use your current Driver helps you go ‘huge’.

05/08/2019

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Is ‘Spin’ robbing you

Most golfers are unaware of just how much too much or too little spin is robbing them of distance.

29/07/2019

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Who wouldn’t want that

How does a 2mm change in a Driver CG change 5 to 8?

15/07/2019

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Hype or Fact

It sounds dramatic, but its true. However, most of you miss out.

08/07/2019

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CG Matters

You don’t have to be a physics expert, but the location of your Driver’s center of gravity matters a lot to you.

01/07/2019

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Save 5 shots

Just three small steps to take to save 5 shots (possibly more) every round.

23/06/2019

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Small margins

If just 1 inch in putter length and 2° correction on face angle turns you into a wizard on the greens, wouldn’t you be interested?

17/06/2019

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Is 35“ too much?

On Tour they get into a great position to sink putts time after time. But their putter length is set to make that a comfortable setup. Off-the-shelf putters are not.

10/06/2019

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Small degrees

From 6 feet, if your putter face angle is just 2° open, then you miss.

02/06/2019

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Genetic Impact

We’re the genetic engineers you’ve been looking for. No performance enhancing drugs. Just changes to a DNA.

27/05/2019

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It is easier

The biggest group of our golfers should be using every advantage there is to make ball striking easier.

19/05/2019

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Change your magic number

If your handicap is between 10 and about 15 to 18, then use technology to change your magic number.

12/05/2019

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Do you have to choose?

Sometimes you wish you had one, at other times you’d prefer the other. So have them both.

05/05/2019

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Playing for money?

The very best ball strikers playing for money take advantage of anything that helps consistency. Should you?

28/04/2019

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Reap the rewards of great wedge play

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.

21/04/2019

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Practice, check, repeat on the course

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.

14/04/2019

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Three swings you can replicate

Do you lack confidence controlling distance with your pitch shots?

08/04/2019

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A wedge chart helps

If you can control your distance, you create more

01/04/2019

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Where you play the most?

More golf is played from 100 yards in, than on the rest of the course. So how do you stand on two important questions?

25/03/2019

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The greatest moment

You probably have between 12 and 16 opportunities in every round to turn this into a moment of magic.

18/03/2019

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Which is it for you?

Your fairway wood could be worth its weight in gold. Is it?

11/03/2019

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Does speed matter to you?

Driver designers are now competing with “speed”, but what do you need?

04/03/2019

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Feel the thrill

There’s an excellent reason to come along with your driver and let us change your game.

24/02/2019

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The thrill of speed

Speed matters, but it’s easy to increase.

17/02/2019

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Change and thrills

Some traditionalists want to hang on to the past. Well, we like some of the improvements.

03/02/2019

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Some worry about strange things

Some traditionalists worry about the golf ball and its performance. Is the distance your golf ball travels your biggest concern?

17/12/2018

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Has your performance improved?

On Tour there has been an improvement of between 15 and 20% in driver distance. Have you seen that improvement?

10/12/2018

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Adjustable and forgiving

Adjustability used to come at the expense of some forgiveness. Maybe not now.

03/12/2018

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There is an argument that the biggest leap forward in performance is not the actual design of golf clubs but our improved understanding of impact, launch and ball flight. Are we about to make another leap?

26/11/2018

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Better distance control equals less than 3 putts

During the first three weeks, we have discussed the importance of the correct loft at impact and how crucial it is to fit a putter to match your technique.

19/11/2018

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Take advantage of birdie opportunities

Matching the loft of your putter to your technique is critical in becoming a consistent putter and therefore seeing more putts drop.

12/11/2018

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Roll your ball like a Tour Pro

It is crucial to have loft at impact to lift the ball out of the depression its found in at address.

05/11/2018

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Finding the putter fit for you

Find a putter that best suits your technique and the conditions of the courses you play.

29/10/2018

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We want to inspire you

Don’t measure your experience by performance vs. handicap. Measure it by the number of great shots you hit.

30/09/2018

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The value of your DNA

Fit your driver for your launch DNA and not only will you get more performance, it will be your friend for much longer.

24/09/2018

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Carry reduces danger

Sometimes changing your trajectory reduces the danger from the tee.

17/09/2018

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Longer and straighter can be true

Of your personal launch DNA requires us to reduce your spin rate, then there’s a good chance that along with more distance, you’ll be straighter too.

10/09/2018

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Beware generalisation

When you read magazines they have to make assumptions about who you are. We don’t.
We’re interested in your own Launch DNA.

03/09/2018

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You’re 1 in a thousand

Actually you’re one in several thousand. And it should matter to you.

27/08/2018

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Consistency, accuracy, distance

We want to improve your golf experience out on the golf course. We know how to do that.

20/08/2018

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We wouldn’t ask you

Someone would sue us as the cause of an accident if we asked you to try driving home with your car seat set incorrectly for your physical dimensions.

13/08/2018

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How can there be no standards?

Standard shaft length? Standard shaft flex measure? No and no.

06/08/2018

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Make golf easier

We want to help more of our golfers hit more accurate approach shots more consistently.

30/07/2018

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Book a
Gap Assessment now

Why not have us create a detailed assessment of your top-of -the-bag distances and consistency. You’ll remove the big numbers.

25/06/2018

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You must feel confident

Don’t carry club designs that you don’t have confidence in.

18/06/2018

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Exploiting vulnerability

It’s time to respond to course designers who think they can exploit your vulnerability.

11/06/2018

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Where are you naked?

What Par-3 distance leaves you looking at your bag thinking, “I don’t have a solution”? What happened to the higher lofted Fairway Woods?

04/06/2018

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Why Wouldn't you have an assessment?

Increase the number of good shots you hit quite easily if you looked for the easy, big wins open to most golfers.

28/05/2018

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Book your Spin Performance

We’re holding a ‘Spin Performance’ event. We’ll measure your greenside spin, then we’ll see how much extra we can add in under 5 minutes. Here’s how.

21/05/2018

When we chat to golfers, they often tell us they’ve selected the golf ball that gives them the most greenside control. But have they?

07/05/2018

Did you know a Tour Professional is more accurate from 175 metres in the fairway than from 100 metres but in the rough?

06/04/2018

Have you checked your strike pattern?

Understanding your strike pattern should influence your next step.

02/04/2018

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Your components of more distance: Tip 4

You probably know how hard it is to find the short stuff from the tee box. It’s fine margins at impact, so there’s an easy way to improve.

23/03/2018

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Your components of more distance: Tip 3

There are many variables that impact on the backspin created at impact. Understanding some simple physics helps us
to get to the right combination of launch angle, ball speed, and spin rate to add 20+ yards to your tee shot.

16/03/2018

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Your components of more distance: Tip 2

Lift will play a significant part in getting your next flight off the ground. Back spin generates lift for your golf ball, but how much is too much for you?

09/03/2018

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Your components of more distance: Tip 1

Looking for a 260 metre+ tee shot with an average swing speed?
Launching it higher will help. Just how high would you need to launch your tee shots?

05/03/2018

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End the sacrifice

In many cultures in past centuries, in the search for a better future, or thanks for a good life, people would sacrifice an animal.

29/01/2018

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We’re offering a prize OUR QUESTION FOR YOU

Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very simple questions. We don’t want any personal data that could compromise you. OK, we’d like your name. But actually we’re interested in your opinion and thoughts.

22/01/2018

Answer now

We’re offering a prize OUR QUESTION FOR YOU

You’re playing an approach shot into the green. You’ve got a target. You’re telling yourself it’s large. “No big deal.
”You’re settling over the ball with really positive swing thoughts.
Hold on. If you haven’t already done so, I have three very simple questions.

18/01/2018

Answer now

We’re offering a prize
OUR QUESTION FOR YOU

Everyone has at least one hole that spoils the card or round too often.
If it’s a long Par 4, for most of us, it’s usually not the tee shot that causes us the challenge. The approach shot often requires a long Iron / Hybrid.
Imagine you’ve hit the perfect shot. If you haven’t answered them, there are three very simple questions.

18/01/2018

Answer now

We’re offering a prize OUR QUESTION FOR YOU

It’s just an Iron, from a set. This one’s a #7 Iron. You’re about to use it for your 2nd shot after a smoking-hot tee shot. The green’s guarded with water on the right, bunkers at the front.
Now just three very simple questions.

01/01/2018

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Getting back to the basics of ‘High and Straight’

Our excitement has been generated not by the technology, but rather by the initial results for golfers looking for straighter, longer, ball flight from the tee.

06/12/2017

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Make the most of your time on the course

Tests show you get the most Spin per Rand from the AD333 Tour vs competitors

30/11/2017

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Hitting better Fairway Woods Tip#3

On the range, practise a slower, wider and more even tempo swing.

13/11/2017

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Hitting better Fairway Woods Tip#2

Too many golfers set up with their Fairway Wood, unaware of the low point of their swing.

06/11/2017

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Recovery and Opportunity

There are three checks you should think about if you want to have a Fairway Wood that offers you the potential of recoveries made, and opportunities taken.

30/10/2017

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Improving your Consistency

Improvements will translate into not just a better score,
but the added pleasure of more shots hit more sweetly.

23/10/2017

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Avoid the frustration of coming up short

From a great lie in the Fairway, make sure you’re not going to allow poor contact to leave you maddeningly short.

16/10/2017

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Exposing the challenges as you go up

If you’ve bought the latest technology but you’ve still got a problem with inconsistency, then here’s where the problem might lie.

09/10/2017

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Making the right decisions on the course

HOW FAR DO YOU really hit your #5 Iron?

03/10/2017

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The soft landing we all want

The revolution in Iron design is much more than a ‘faster face’.

25/09/2017

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If my #7 Iron now goes as far as my #5 Iron, then it’s a #5 Iron!

Your new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.

18/09/2017

A #7 Iron is between 1 and 1½“ shorter than a #5 Iron

11/09/2017

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There’s an Iron revolution that’s great for you

Whatever distance you can hit a #7 Iron, think again.

04/09/2017

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Shaft facts for all golfers: Who needs to be Fit?

So many less experienced or less capable golfers think they aren’t good enough to be fit. That is so wrong.

21/08/2017

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Shaft facts for all golfers: Swing speed

Do you have a steady rhythm to your swing?
Or do you have an uneven rhythm? That’s why we can’t just match swing speed to flex.

14/08/2017

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Help save rhino and WIN a Justin Rose signed shirt AND a golfing safari to South Africa!

The world’s wild rhino population is in grave danger of becoming extinct within the next 5-10 years. Rhino Revolution is tackling the poaching crisis on three fronts: supporting anti-poaching activities, community environmental education and a rhino orphanage - rehabilitating orphaned rhino calves for release back into the wild. Please support by donating US$10 to Rhino Revolution and stand a chance to win a signed golf shirt worn by Justin Rose winning the gold medal at the Rio Olympics AND an unbelievable Golf Safari to South Africa for 2 persons (Value+ US$15,000).

07/08/2017

Donate here

Shaft facts for all golfers: Spin Rate

With a #7 Iron the right shaft can add up to 15 yards of carry distance.

07/08/2017

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Shaft facts for all golfers: Weight

Swinging faster is just one of the factors in hitting a golf ball further.

31/07/2017

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13 Handicapper adds 29 yards to his #6 Iron

A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, after a fitting.

24/07/2017

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The impact of lie angle on your approach

A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accurate, by making his Lie Angle just 1° Flatter.

17/07/2017

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Golf can quite literally be a different game

Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.

10/07/2017

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Every golfer should play with the Irons that fit them

Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the next hole?

03/07/2017

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You’re interested; we’re interested?

We have some simple questions about your wedges.
If you can take a few minutes to answer them, then you’ll go into a draw with the chance to win prizes.

26/06/2017

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Playing different short shots can be easier

The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play different short shots.

19/06/2017

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Are you giving yourself a better chance to score?

From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in your bag?

12/06/2017

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Making it easier to play short-game shots

Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. But so is the state of your equipment.

06/06/2017

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Aiming to do better

The next time you’re at the Range practicing your Iron striking we’d like you to work on your pre-shot routine and aim.

30/05/2017

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Perception and reality

Research by MyGolfSpy informs us that over half of all golfers have the wrong perception about their putting stroke.

22/05/2017

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The perfect setup for a love affair

You can have a better relationship with your putter.

15/05/2017

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Square down the target line

Is your putter your magic wand? Is it set up to allow you to square the face down the target line?

08/05/2017

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What loft does your putter have?

At the moment of impact, the putter needs to lift the ball out of the small depression it will be in, on the green. Your putter needs to match your stroke.

01/05/2017

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The big equipment ideas in 2017: Roll & distance

When you watch the top Professionals’ Putting, it is really unbelievable to note just how much better they are than a regular golfer.

24/04/2017

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The big equipment ideas in 2017: Soft compression

For a long while some discredited softer compression golf balls. The story was, “overpower the ball, and it’s going nowhere”.

17/04/2017

As they attempt to regulate the Tour Professionals, those who rule over the game have introduced rules to restrict the maximum spring off the face (CoR) and the maximium clubhead forgiveness (MOI) to try and slow down the fastest swingers.

03/04/2017

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The bigger problem with Grooves

A lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even more spin and control.
That does rather divert us from the real issue with grooves. They wear.

27/03/2017

In a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 years.

20/03/2017

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Are you going longer and feeling good?

The better manufacturers have now mastered creating cores that have a high energy transfer (for fast ball speed) from a low compression (for great feel).

13/03/2017

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Controversial compression and some myths

If you’re interested in your choice of golf ball (and you should be) you’ll have heard a lot about new releases of golf balls having lower compression to create a softer feel. Let’s start with the explanation of compression.

08/03/2017

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The impact of golf ball technology

You might not be trying to win a Major, but are you taking advantage of the improvements in golf ball technology?

01/03/2017

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Social or competitive, being on the fairway helps

Even if golf is a social adventure with a group of friends, with the final score mattering less than the enjoyment together, there’s a reason to get fitted for the best tee shot result.

20/02/2017

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A fitting tee shot for your golf swing

You’d be amazed at how often we can deliver improvement without changing your driver.

13/02/2017

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Where do you fit and were you fitted?

Last week we reproduced some research into tee shot distances with the driver. It highlighted that we’re certainly playing a different game to the Tour Professionals.

06/02/2017

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Good work Golf Digest – where do you fit?

Using data supplied by Game Golf, the team at Golf Digest produced a very interesting article that showed us the average distances regular golfers hit their driver.

01/02/2017

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10 metres added: but more to come

In the last weeks we’ve told you that, if you had an average swing speed, an improvement of just 0.04 in smash factor
(ball speed / clubhead speed) would add nearly 10 metres to your tee shot distance, if all else was equal.

23/01/2017

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The numbers don’t lie: 10 metres added

For the average swing speed golfer, just improving their smash factor (that’s a measure of how close to the sweet spot they strike the ball) by 0.04 will add nearly 10 metres to their tee shot.

09/01/2017

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New Year resolutions by the numbers

A British health company completed extensive research on new year resolution and health and fitness, and found that of the population

02/01/2017

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Recovery’s a part of golf

This club transformed golf for all golfers, not just the inexperienced. But, although it was originally designed for the less experienced, it’s the better players who’ve taken most advantage of this club.

12/12/2016

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In The Red Zone

There is no club that you’ll use more on the golf course. Yet this is the club that golfers most rarely get fitted.

05/12/2016

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Everything starts with you

One of the great things about golf is that, while there are fundamentals, there are many ways to get the ball down the fairway, or onto the green.

28/11/2016

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Feel the difference; it makes a difference

There are so many aspects of “fitting” that make a difference to the ease with which you can hit better golf shots. Club weight and swing weight are two that are often overlooked by golfers. Both will impact on the feel and your ability to swing with your best tempo.

21/11/2016

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Swing weight and your consistency: a conclusion

There is no doubt that feel matters to all golfers.
It’s true that very good and experienced golfers might be able to detect the smallest changes to swing weight, but that shouldn’t interfere with the conclusion that swing weight influences swing consistency and ball striking consistency.

14/11/2016

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Feel counts, but so does consistency

In the search for improved ball striking consistency for you, we know we need to match the club weight and swing weight to your swing.

07/11/2016

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Improving your shotmaking consistency

When we’re helping you select a new golf club(s), we’re trying to help you find a club configuration that allows you primarily to reach your highest level of good shot consistency.

01/11/2016

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Should you be playing standard length?

When we ask you: ”At which club length does your ball striking skill break down?”, we avoid the number on your iron deliberately.

24/10/2016

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Longer clubs expose a multitude of sins

There’s a point in your bag where your consistency of ball striking and accuracy start to break down or disappear entirely.

17/10/2016

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What length are your clubs?

So why have club lengths got longer (and lofts stronger)? One argument is that the manufacturers know we love to buy extra distance.

10/10/2016

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Another measure you can improve

Up to what distance are you comfortable with your ball striking skills and where does either or both of your ball striking and accuracy start to break down? How could you extend that distance?

03/10/2016

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Preparing for better golf: consider your golf ball

Technology continues to make it easier to hit the golf ball faster, higher, further and more consistently.
They’re all big wins that help you enjoy the feeling of a good shot more frequently.

26/09/2016

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Preparing for better golf: setup to succeed

Every single golfer can setup correctly whether they’re a Tour Professional or inexperienced, social golfer. But how many of you do? And how many of you think you do, but don’t?

19/09/2016

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On the money with a great ROI

The impact of a correct shaft length for your correct setup is under-estimated. Try swinging on plane when you’re either too hunched or too upright.

12/09/2016

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So much talk about ‘loft’ but it’s the ‘launch’ that matters

Your angle of attack on the ball will significantly influence the loft required to create the best launch angle.

05/09/2016

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Nine hundred (yes, 900) ways forward

The right clubhead design with the best compromise of forgiveness and control and hitting zone placement.

29/08/2016

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The simplest equation in golf!

We need to match ball speed, launch angle, and spin rate to get the maximum carry and roll.

22/08/2016

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4 Drivers (same loft), 64 different trajectories and distances

Although each of these Drivers has the same head size and the same loft (and the same shaft flex), each Driver, when placed on the robot tester, will launch the ball with different launch angles and spin rates creating very different ball flight and trajectory.

15/08/2016

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Big, big improvements in the last two years

I know the experts worry about the Professionals overpowering golf courses, but most of us are in no danger of doing that. While most golfers are landing tee shots out in the 220-yard mark, the top Professionals are going beyond 300 yards.

08/08/2016

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Seen the advert for the ‘secret move’

All over the web now we see adverts promising you a ‘secret move’ (if you give them your e-mail address) that will add 15 yards to your tee shots.

01/08/2016

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Would a high MOI Putter help your golf game?

High MOI Putters resist twisting. That’s especially important when you strike the ball towards the heel or toe. And most golfers, as soon as a putt is longer than 20 feet are inclined to become quite inconsistent in finding the sweet spot. Here’s a great way to measure your performance.

25/07/2016

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Here’s why MOI matters on your Putter

Improve your ability to consistently find the sweet spot on your Putter or use a high MOI Putter to improve both your control of distance and accuracy. Making sure your Putter is fit to allow you to make a consistent stroke also helps.

19/07/2016

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There’s no magic trick, if you want better longer putts

If you’re more of a regular golfer than a touring Professional then a high MOI Putter will improve both your control of distance and accuracy. So will making sure your Putter is fit to allow you to make a consistent stroke.

11/07/2016

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Discover the magic of golf

Too many golfers treat the Putter like it’s a magic wand. They magically found one that ‘fit’ them. Sometimes, by magic, it works and sometimes it doesn’t.

04/07/2016

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If you’re worried about the leading edge on chip shots

These two Wedges have the same bounce angle, but the one on the right raises the leading edge more, and offers more bounce, because the sole width extends the lower sole position.

20/06/2016

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Does it make sense in the scoring zone?

When we look in most golfers‘ bags, they’re carrying just 2 clubs to cover the short-game scoring zone while they’re carrying 7 clubs to cover the next 100 yards.

14/06/2016

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You’re facing the Par 18 challenge on the course

In any round, most golfers will find themselves with a Wedge in their hand and less than 30 yards to the green on 9 – 12 of the 18 holes.

06/06/2016

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Great fun competing in a short-game event

If you and a few friends want to find an alternative to a gym session, or need an excuse to spend an hour at the golf facility, then ‘Par 18’ is great fun and a great way to practice.

01/06/2016

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"Fitting isn’t important"

Our mission is to help more golfers have more fun beyond the 1st tee. We know that it isn’t all about the scorecard or handicap. We know golf’s a lot more fun when you’re hitting better golf shots.

23/05/2016

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“Fitting? I’m not good enough”

Really? Two golfers are 150 yards from the green. One is a very low handicap golfer with great ball striking skills. The other is an inexperienced golfer who struggles with ball striking.

16/05/2016

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Blowing away the myths no.1, I know what shaft I require

Many golfers think that as long as they know what shaft flex they require, then they can always find a club that fits them. Not so, I’m afraid. Some use online fitting tools matching swing speed to flex. That doesn’t work either.

09/05/2016

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We’re here to help you hit better golf shots

The multitude of club performance technology on the market nowadays gives you a lot more options to improve your game, but you can only really benefit from this technology if it is set up to your swing and playing style, that’s where we come in.

25/04/2016

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Which distance are you measuring?

Here’s a good golfer who gained 20 yards on distance from the tee with his fitting, but actually the big win was an increase of 30 yards of carry.

18/04/2016

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Nearly 40 yards of added distance!

This high handicap golfer added nearly 40 yards to his tee shots with a fitted driver. Can you do the same?

11/04/2016

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Are you leaving distance behind?

There are a lot of golfers out there reading every magazine and online article or watching every advert or TV show to find extra distance. But these are full of ‘generalisations’ that might or might not work. Why not get the job done properly? This golfer added more than 20 yards to his tee shots with a simple Driver fitting.

04/04/2016

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Why wouldn’t you have an Assessment?

Both these golfers see golf as a social pastime. It’s an opportunity to have an enjoyable outdoor hobby that they can enjoy with friends. They like to hit good shots but know they won’t have the time or inclination to commit to be as good they can be.

28/03/2016

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It really does help to be a greenside magician

If you’re a mid, or even higher, handicap golfer and you’re keen to lower that handicap, then the quickest route to that result is to sharpen up your short-game around the green.

21/03/2016

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Are you taking opportunities?

Phil is long off the tee and he’s a good ball striker. But despite all the opportunities created, he struggles getting shots in the 60 – 90 yard distance close. If he plays a half-swing Wedge, the ball doesn’t hold the green and a full Sand Wedge has the habit of going high and long, or high and short.

14/03/2016

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Another golfer, a regular challenge?

Have you noticed how much trouble is short and right of so many greens? How can an assessment help?

07/03/2016

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Do you recognize yourself; can we help?

Sally's tee shots are a bumble down the fairway. they don't have much height, and most of the distance she gets is the run she gets on the ball. How could an assessment help her?

29/02/2016

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We’re not ‘Fitting you for Irons’. We’re improving approach shots.

An Assessment and Fitting isn’t the end in itself. It’s a very, very sensible approach to buying a tool that needs to do a job.

22/02/2016

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Like Drivers, there’s more than loft to Hybrids

Your Hybrids need to be more than just easy to hit. They should offer a consistent distance gapping from your longest Iron up to your Fairway Woods.

15/02/2016

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Why make the hardest shot more difficult?

The Fairway Wood shot from the close-cut fairway is one of the hardest shots there is to play for most golfers. Many struggle to get this shot airborne on a good trajectory.

08/02/2016

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You know your Loft, but what about “launch angle”?

So many golfers come to us with a request for a particular new Driver model and tell us what loft they need. A new model will create new launch conditions.

01/02/2016

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Is gripping it the real problem?

Tension is a killer in the golf swing. It easily robs you of distance. More importantly, once it inhibits your large muscles, then accuracy and consistency disappear.

25/01/2016

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It’s more than CoG when we’re looking at trajectory

When we're looking at your golf swing and analysing your ball flight, despite all the advertising around 'deeper and lower' Centre of Gravity (CoG) locations, we're examining all of the impacts on your trajectory and spin rate.

18/01/2016

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An 'Assessment' is more than a 'Fitting'

When we get together with you, our job isn’t to ‘fit you for new Irons’; it’s to help you enjoy the thrill of hitting better golf shots. There are many routes to that end. We’ll assess your swing in at least 3 ways

11/01/2016

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It's not the club at address that counts; it's at impact

Most everyone understands what the lie angle on their Irons is. And most understand the impact of a Lie Angle that is too upright or too flat on their accuracy.

04/01/2016

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Putter alignment and stability

If the Putter is designed to fit your stroke then you will find it easier to make sure that the Putter head is square to your target line at impact.

14/10/2015

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The need for Speed

Speed rules. Just a single mph of extra club head speed will translate to 4 extra yards. How hard can it be to find an extra mile per hour?

13/10/2015

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Adjustability and Fitting

Adjustable Drivers offer you the chance to adjust your Fitting on the go? Sorry, that's only part of the story.

13/10/2015

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Finding the right shaft isn't simple

It's almost impossible to drag a club off the shelf and for it to be the perfect fit. If the combination of lie angles and shaft lengths wasn't enough, add the stock shafts and the different flexes and you get a huge number of options.

13/10/2015

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How difficult is this guess?

It is almost impossible to drag a set of clubs off the shelf and expect them to fit. The magnitude of options are now huge, and they matter.

13/10/2015

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Swing MOI explained

Golf club manufacturers have been working hard to make it easier for you to swing the golf club faster without extra effort. Recently we've seen clubs getting lighter, but now Cleveland Golf have introduce low swing MOI golf clubs.

12/10/2015

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Build a Better Swing

Struggling to hit consistently accurate shots? Start at the beginning.

12/10/2015

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A key to accurate iron shots

Whatever your skill level or experience you'll really struggle to hit accurate approach shots if you're not playing with fitted irons. Here's why.

12/10/2015

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Where even the greens are greener Cotswold Downs Estate

Experience the difference

Grind it out

Fit for more fun

Not reaching 200 metres?

Why shaft matters

Here’s the right thinking

What really matters

Could shorter be longer?

What would you rather have?

Is your shaft cutting your drives short?

Are your irons pushing you?

Is your driver working for you?

Your iron fitting checklist

A smarter approach to better approach play

Plenty of fish in the sea

Making square contact easier

Discover new parts of the fairway

The dimensions of distance

Find your ideal spin rate

A tale of two golfers

One change for longer drives

There’s so much to gain

Why your launch angle is so important

Your best golfing year yet

Get tested

No excuse

Don’t go faster

Don’t change speed

Is the fairway dead?

Everyone is different

Think again

What is Hale Irwin taking?

It’s difficult enough

Surprising data

The best thoughts

It’s a lie

Another factor

What do you most need?

It works for you?

You’re an individual

Find YOUR flex

The effects of gravity

What loft irons should you play?

What is a #7 iron?

This can make wedge play easier

Test your distance control

Your short-game equipment

Sliding putts way past the hole?

Your wedge set

Too much of a good thing

Your scoring zone

Not to be forgotten

Are your clubs making the game harder?

How’s your energy transfer?

The biggest carry factors

Go the distance

Fewer near misses on the green

Long drives come in three

Why finding your one is so important

No stopping power?

Where are you striking the ball?

Are your wedges adding shots to your scorecard?

More control around the green

How grooves save shots

Enjoy every iron

Nailing your approach

Do your irons match your swing?

Get closer to the hole

Enjoy every iron

Are you in your launch zone?

Could you be throwing metres away?

More than how fast

A lot can happen in 2 metres

Nothing to do with age

Wisdom, Technology, Accuracy

You’re smarter now

Your Priority?

Why do you play golf?

No more trade-offs

Where even the greens are greener
Cotswold Downs Estate

Pick your spot.
Play the shot.

You’ve come this far,
now get closer

Get Fitted:
Find your ONE

Get Fitted:
Add certainty

Book a
Gap Assessment now